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Digital Post Australia to Close

Posted by BrettDashwood on June 18, 2014

Today I received notification that "after three years of working to revolutionise the way mail is delivered in Australia" Digital Post Australia have made the "very difficult decision" to close their service.

dpa_logo.pngDigital Post Australia (DPA) launched on to the Australian market a few years ago with strong credentials, but battle lines were drawn quickly.

DPA was a company that started with shared ownership across major players Salmat (40%), Computershare (40%) and Zumbox (20%). Salmat BPO was acquired by Fujifilm in 2012, it was subsequently rebranded as Fuji Xerox Document Management Solutions and the Salmat share of Digital Post Australia was acquired by Computershare.

At a similar time, Australia Post had plans to launch their own Digital Mailbox service, and took offence - not at the competition per se - but at the use of the terms "Australia" and "Post" being used in DPA's name, claiming trade mark infringement, as well as misleading and deceptive conduct" and launched legal proceedings. Digital Post Australia were successful in this first battle and were able to continue trading with their name.

Simon Hughes, DPA general manager went on to say that, "all of us at Digital Post Australia think that digital postboxes are a great idea, but without enough senders supporting this channel our service is just not sustainable at this point in time."

Even though it took a while for Australia Post to get their service going, Digital Post Australia never really hit its stride and many suggest that this was because of the base technology Zumbox. In the notification, Mr Hughes made no direct comment about Zumbox or the technology, however when Zumbox - who was founded in 2007 and based in Los Angeles, CA, USA - announced back in April this year that they were shutting down, it didn't seem like it would be too long before Digital Post Australia made the inevitable decision to close themselves.

As a result of this decision, the Digital Post Australia service will be closed in the coming weeks and those registered will no longer be able to access the documents in their Digital Postbox after Thursday 31 July, 2014. Exporting and printing existing documents is an option until this date, and more instructions and information can be found on their website at https://digitalpost.com.au/html/faq/.

Mr Hughes closed by thanking those involved for their support and apologised for any disappointment or inconvenience.

Even though they lost the initial legal battle over the name, it looks like Australia Post have won the war, suggesting that their MyPost Digital Mailbox service is going strong. To register to Australia Post’s service visit https://digitalmailbox.com.au/

Posted by Randy Dean on
There is a much bigger story here and no real indication that AusPost has any real traction either. Most companies in Australia are not interested in helping them become more entrenched in the payment space.

Digital Post is a good and valuable idea and the Zumbox technology was formulated to provide excellent value for both businesses and consumers. Sadly, most businesses don't seem ready to take advantage of the value prop.

We'll watch the countries that have embraced digital post (like Canada, Norway, Denmark, Germany, etc) and see how the dynamic develops but I predict we will see this concept eventually come to pass in a comprehensive way.

Paper is dying and the newest consumers have an expectation of digital availability of all their communications in one, simple, easy to use location.

Businesses will eventually need to participate in consolidated delivery channels that offer the simplicity and convenience demanded by consumers instead of towers of information requiring management of a myriad of user names and passwords.

It may be too soon but the game is not over by any stretch.
Posted by BrettDashwood on
The last line is great to hear Randy. Thank you for your unique and expert insights on this.
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