Educating  Consulting Transforming

News & Articles

Tsunami Alert: Largest Postage Increases Ever Will Cost $Millions!

Posted by BrettDashwood on December 8, 2015

Tsunami-Evacuation-Route_225x377.jpgThe single largest change catalyst in the high-volume personalised customer communication space is about to happen in Australia.

Will this tsunami wash over you, or destroy your customer communication budgets and processes?

It’s All Go!!

The Australian Competition and Consumer Commission (ACCC) has now announced that they will not object to Australia Post’s proposed postal price increases, effective 4 January 2016.

Once these increases happen, more than $1,000,000 extra could be spent for every 100,000 customers on customer communications, per year, every year.  Specifics for PreSort Letters are highlighted in the table below.

Evidence shows that customer communications could already be costing $millions per 100,000 customers, and in our experience at least 10% to 30% of this spend is usually waste.

Since the notification in August by Australia Post proposing the postage price increase in October 2015, and then the massive hit in January 2016, businesses have reacted differently with comments like:

  1. Are you sure those numbers are right and that prices will go up that much?
  2. I guess it is what it is and we’ll just have to increase our prices to compensate.
  3. How could they do that with such short notice, we haven’t budgeted for that?!
  4. This will kill the printing and mailing industry, how can Australia Post want that?
  5. I guess they’ll lose a lot of our business, we’ll just go “e” delivery!

While views vary, it’s the fifth comment, “we’ll just go ‘e’”, which needs serious consideration.

Going “e” isn’t easy...or cheap!

Over the years, many businesses have tried different methods of using electronic (or simply “e”) delivery for their (typically transaction document-based) customer communications:

  • Include document content in the body of an email
  • PDF version of the printed document attached to an email
    • The email being simple text or maybe an HTML-based summary
  • A short (often text) email with a link to the website:
    • directly to their document
    • to login to their secure area
    • simply to the website (visitor needs to then locate the secure area
  • An SMS to indicate the document is available online

But of course print & mail still needs to be used for a majority of communications – it’s simply the medium that a majority of consumers wish to retain.

“I love the ease, flexibility, and choice that email and online offers me, however I still want the choice to get things in the mail when that is best for me.”

“Why do I have to have one or the other? If they want my business, surely I can get communicated to how and when I want to be communicated with. If I want an email or SMS with online access, great, but that doesn’t automatically mean I don’t want it mailed too!”

These are similar to the sentiments that many consumers have, and this is backed up by the lack of significant uptake of e-delivery for essential mail.

Many businesses will know about the Australia Post postage increases, but some won’t “get it” until they receive their postage invoice for January or February next year.

In our recent article, What is the Cost Impact to You? we included downloadable pricing comparison tables for PreSort Letters and Print Post.  But to spell it out a bit more, here is a postage price increase table to help you understand the true impact these changes will have on your business from January 2016.

# Customers Communication Frequency # Annual
mail items
*Estimated postage
increase as proposed:
March 2015 to January 2016
50,000 quarterly 200,000 plus $48,000 / year
monthly 600,000 plus $144,000 / year
weekly 2,600,000 plus $624,000 / year
100,000 quarterly 400,000 plus $96,000 / year
monthly 1,200,000 plus $288,000 / year
weekly 5,200,000 plus $1,248,000 / year
500,000 quarterly 2,000,000 plus $480,000 / year
monthly 6,000,000 plus $1,440,000 / year
weekly 26,000,000 plus $6,240,000 / year
1,000,000 quarterly 4,000,000 plus $960,000 / year
monthly 12,000,000 plus $2,880,000 / year
weekly 52,000,000 plus $12,480,000 / year

*Based on Australia Post’s proposed PreSort Letters Small Letter rate on the Regular timetable

Mail-with-dollars_150x600.pngDon’t make a rash decision!

It’s important to make a decision about how this important area of your customer experience strategy will pan out moving forward, but take care if making a decision based on cost alone.

Too many times we see businesses make strategic (expensive) decisions based on incomplete or inaccurate information.  The areas where they don’t know what they don’t know, can cost big time and dollars, and lead to significant ongoing waste, especially if they realise later and have to back out a solution and replace it.

Before your business spends 100’s of $1000’s or even millions of dollars, make sure that you are aware of the 13 Critical Functions you must know, to help you decide about managing these processes in-house or outsourcing.

You don’t need to be the next example of an organisation with a large volume of customer communication, that would like to have ‘their time over again’.

If you need assistance during this process, we’re here to help, BEFORE you go too far!

Posted by Mike Rady on
It works!! Good job!
Posted by cxCoeve on
tableu cialis coupon
Posted by qwCoeve on
bsmileu bargain cialis
Posted by vvCoeve on
sforwardd blue pill viagra
rdrinkb girl takes viagra
vnaturaln kamagra 100mg chewable tablets
xoht kamagra online
Posted by jzOvero on
sdarkk viagra concerns levitra online rwallj
Posted by ifOvero on
Good site , , ,
Posted by FreddieJap on

Janoski Blossom
Vibram 5 Fingers
Bolsos Originales
Ray Ban Heren 2016
Clarks Schoenen Kopen
Posted by CurtisKr on

Balenciaga Outlet
Adidas Shoes Kuwait
Adidas Originals Sl Rise Sneaker
New Balance Chaussures Femme
Tenis Dama
Posted by ThomasCaBy on

Adidas Neo Cloudfoam Race White
Adidas Neo Label Coneo Qt
Adidas Zx Flux Gold Femme
Chaussure Adidas Neo Noir
Adidas Eqt Boost King Push
Posted by CurtisKr on

Carteras Kors
Zapatos Futbol
Clarks Wikipedia
Adidas Tubular Radial Grey
Tenis Jordan 13 Rosado
Posted by Kevin on
buy cheap Filemaker 15,buy cheap QuarkXPress 2017,buy Nuance Dragon 15,buy Minitab 17,

buy cheap office 2016 pro
Posted by Richardet on

Carteras Kors
Nike De
Jordan 8 Retro Bajito
Nike Roshe One Navy Blue
New Balance 998 Cool Grey
Posted by Charlielic on

Adidas Zx Flux Review
Clarks Botines
Jordan 11 Low Referee
Jordan Fusion 1
New Balance Beige Roze
Posted by MerlinSOr on
Adidas Gazelle Og Mid
Always keep wool padding that were drenched in h2o, with your refrigerator. You can even keep teabags or cucumbers within your freezer. This is certainly great in case you have swollen eyes and can ease them. Using this on your view could make you appearance renewed and will previous all day long.

While feeling and looking one's finest is really a main priority for females spanning various ages, it may be rather demanding to accomplish this. Around-increasing yourself on the job, in class, or at in no way-concluding interpersonal engagements really can take a toll on the look. Luckily, the beauty tips and tricks on this page will provide a wealth of information that will enable to get a more wonderful and healthy life.
Posted by Agamodaj on
use of rabeprazole sodium domperidone domperidone-chinakari39.tumblr how does reglan work
Posted by Abizujiu on
domperidone weight loss side effect zantac in first trimester
Posted by Azeronox on
domperidone interaction with warfarin tramadol for stomach pain
Posted by nrtiokraind on
topqd28t2o where to buy viagra online - generic viagra online - order viagra online - <a href=""> online viagra</a> - best place to buy viagra online
Posted by nzwqgiraind on
topef81n8i how to buy viagra online - order viagra online - viagra online - <a href=""> buy generic viagra online</a> - buying viagra online
Posted by Ajizugis on
weaning baby off domperidone domperidone buy can gynaecomastia be reversed
Posted by Aitozoo on
domperidone and fluconazole interaction domperidone-chinakari39.tumblr how to stop persistent hiccups in adults
Posted by Jamesplark on

Ray Ban 8301
Chaussure Nike A Talon Pas Cher
Nike Huarache Ultra Grau
Sac Longchamps A Bandouliere
Converse En Cuir
Posted by MatthewScumn on

New Balance U420 Femme Bleu Et Rose
Adidas Tubular Brown
Botas Burberry Originales
Nike Roshe Run Hyperfuse Gold Hypervenom
Adidas Ultra Boost Uncaged White
Posted by RaymondWem on
Adidas Fútbol Sala
If you use a distributed telephone at your workplace or at home, clean it down regularly with antibacterial wipes to stop the exchange of viruses or other dirt to the skin area. With a discussed telephone, make-up or some other substances made use of by other individuals might exacerbate your skin, so trying to keep discussed gear thoroughly clean may help decrease the affect on the skin.

Pet dogs might be ruined the same as children. Although advantages are certainly required to keep your canine on the right path, too many incentives may lead your dog should be expected them! Your dog ought to be handled for challenging jobs, or performing jobs they know beneath exceptional scenarios. Producing him work with his grub motivates him to keep on his feet.
Posted by MerlinSOr on
Zapatillas Vibram Opiniones
Are you feeling burned out? Is it causing you to practical experience anxiety? Do you know ways to assist lower your anxiousness? For many people, nervousness has grown to be a problem, and yes it leads to these to lose out on essential things in daily life. The following article includes numerous exceptional ideas that will teach you how to prevent scenarios that may cause anxiousness.

Since you now find out about coffee, you can begin producing the most effective caffeine of your life! Use the ideas to help you to gourmet coffee that you simply will wonder the way you lived without the need of! Appreciate making espresso and don't neglect to discuss these pointers with every person you realize who beverages caffeine also.Fantastic Manual Concerning How To Manage Your Money
Posted by Aharoref on
domperidone weight gain breastfeeding domperidone-chinakari39.tumblr seroquel neuroleptic malignant syndrome
Posted by Azoyakue on
what is domperidone gi norm domperidone-chinakari39.tumblr pumping and feeding schedule
Posted by Geraldabeme on
prescription prices comparison
canadian online pharmacies
no 1 canadian pharcharmy online
metoprolol succinate side effects
safe canadian online pharmacies
when to take viagra
Posted by Ivanmog on
best online pharmacies canada
canadian pharmacy
canadian pharmacy no prescription
buy india pharmacy drugs
canada pharmacies online pharmacy
canada nexium cheap
Leave a Reply

(Your email will not be publicly displayed.)